In 2018, more than 6,000 people benefited from Pro Senectute Geneva’s services and the number of requests the association has to face continues to grow. On the occasion of its 100th anniversary, Pro Senectute Genève is organizing an extraordinary party, with more than a thousand seniors expected to attend. The objective is to draw the attention of the authorities and the population to the specific issues of the more than 100,000 seniors in the canton of Geneva. A communications strategy is deployed to make the event visible, which is meant to be festive and unifying, but also to broaden the discussion to the themes and issues of the association and those it represents.
- Communications strategy
- Positioning and promotion of actions
- Press and public relations
- Support for events
The hundredth anniversary of Pro Senectute in the 19h30 of the RTS.
The 100 years of Pro Senectute in the Tribune de Genève.
Léman Bleu shares the program “ça bouge à la maison” on its airwaves