Blog
“Advising clients is an ongoing challenge”
Interview by Flavia Giovannelli for the newspaper "Entreprise Romande" of June 4, 2021. Photo by Fred Merz, Monday 13. After working in well-known communications agencies in Geneva, Elisabeth Tripod-Fatio continued her career at the canton's economic promotion office,...
The importance of crisis communications in 2021
de facto communications is the first PR agency in French-speaking Switzerland to join the Swiss Association for Crisis Communications (Schweizer Verband für Krisenkommunikation VKK). The association promotes crisis communications practice by enhancing exchanges of...
Organizational legitimacy and public relations
The environment in which companies navigate is increasingly uncertain and competitive. Social movements dictate opinion, health while environmental crises transform societies. Moreover, the cult of transparency and accessibility forces organizations to adapt their...
What are public relations? Decoding…
As the head of a public relations agency, it is always difficult for me to explain in clear terms what the job entails. The profession is not well known and still evokes, in the minds of some, networking at cocktail parties... a very 20th-century vision of the...