Background

Dreamscape Immersive is a virtual reality company backed by major Hollywood studios. Halfway between a movie theater and a theme park, Dreamscape offers visitors a virtual reality experience like no other, combining the power of immersive storytelling, motion capture and virtual reality (VR) technologies. Born from a partnership between local stakeholders and based on a technology developed by the Geneva-based foundation Artanim, Dreamscape opened its first European center in Geneva in July 2022.
In order to strategically support this launch and introduce this technological revolution to the Geneva public, the agency has implemented a short-, medium- and long-term media relations strategy to promote this new center Dreamscape Geneva.