Dreamscape Immersive is a virtual reality company backed by major Hollywood studios. Halfway between a movie theater and a theme park, Dreamscape offers visitors a virtual reality experience like no other, combining the power of immersive storytelling, motion capture and virtual reality (VR) technologies. Born from a partnership between local stakeholders and based on a technology developed by the Geneva-based foundation Artanim, Dreamscape opened its first European center in Geneva in July 2022.
In order to strategically support this launch and introduce this technological revolution to the Geneva public, the agency has implemented a short-, medium- and long-term media relations strategy to promote this new center Dreamscape Geneva.
- Communications strategy
- Media relations and public relations strategy
- Writing of press documents: press kit, press releases, Newsroom
- Organization of a press conference to launch the project
- Identification and invitation of local stakeholders
Article dans la tribune de Genève, le 28 mai 2022
Article dans 24heures, le 28 mai 2022
Mention du centre Dreamscape dans l’émission Forum, le 25 mai 2022
Présentation de Dreamscape sur le site internet et la newsletter de cominmag.ch, le 23 mai 2022