Media Relations

To make your company known to the general public, to share the latest progress of a project, to respond to the press, to define key messages, to have an impact with a press release and to benefit from an efficient press kit… When well conducted, press relations are a real strategic tool to efficiently complement your digital campaigns, to accompany the holding of a congress, to announce a fundraising event or the launch of a product, and are a unique added value to your communications strategy.

Integrating media relations into your company’s communications considerably strengthens the credibility of the entire project. Unlike other communications channels, traditional, digital and new media offer this credibility in the long term.

Attracting and retaining the attention of the press is no accident: it is a meticulous and complex exercise. With many years of experience in media relations, the de facto agency can handle the entire process. We are your strategic advisor as well as your press officer. With a strong local presence, we will put you in touch with journalists specialized in your field and accompany you through the process of discussions, interviews and speaking engagements.

The de facto communications agency offers its expertise to enhance your assets to the press:

  • Media relations strategy
  • Writing of press releases and press kits
  • Organization of conferences and press meetings
  • Statement preparation, Q&A, storyline
  • Public speaking training
  • Media training for company managers, spokespersons, public institution managers, organization managers
  • Coverage of an event
  • Creation of targeted press lists
  • Media monitoring

175’000 people people read the Tribune de Genève every day More than 300’000 people read Le Matin Dimanche every week