Crisis communications

As the recent past has shown us many times, exceptional situations such as cyber-attacks, health risks, defective products, defamatory comments on social networks, put organizations and leaders under pressure.

A crisis is characterized by a momentary loss of control by the institution over the information exchanged about it. How could you respond, in what terms, to whom? The reputation of a company or organization is one of its most valuable assets. Indeed, an organization is now judged on the professionalism with which it will communicate when a crisis occurs.

The credibility and reputation of an institution are strongly influenced by the perception of the communications and responses it provides during a crisis situation. This is why communications in times of crisis must be particularly careful and organized; when planned, it increases your company’s ability to control.

The de facto communications agency advises its clients when a crisis occurs but also beforehand for an adequate preparation: