Crisis communications

As the recent past has shown us many times, exceptional situations such as cyber-attacks, health risks, defective products, defamatory comments on social networks, put organizations and leaders under pressure.

The crisis is characterized by a momentary loss of control by the institution over the information exchanged about it. How to respond, in what terms, to whom? The reputation of a company or organization is one of its most valuable assets. Indeed, an organization is now judged on the professionalism with which it will communicate when a crisis occurs.

The credibility and reputation of an institution are strongly influenced by the perception of the communications and responses it provides during a crisis situation. This is why communications in times of crisis must be particularly careful and organized; planned, it increases your company’s ability to control.

The de facto communications agency advises its clients when a crisis occurs but also beforehand for an adequate preparation:

  • Audit and strategic review
  • Multi-stakeholder crisis communications plan
  • Consulting in crisis situations
  • Good practices including on social networks
  • Good practices including on social networks
  • Reputation management
  • Litigation PR

« It takes 20 years to build a good reputation and five minutes to destroy it. »

Warren Buffet

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