Our Client: FertiGenève

Our Client: FertiGenève

Aug 5, 2026 | Communication

de facto communication is assisting FertiGenève in developing its communications strategy to enhance its visibility and raise awareness of its expertise among the general public and its various target audiences.

Born out of a public-private partnership bringing together medical specialists, biologists and embryologists, and leading institutions in Geneva—notably the HUG (Geneva University Hospitals), the Clinique Générale-Beaulieu, and the Fertas laboratory—FertiGenève is a center of expertise dedicated to supporting people facing fertility challenges and those hoping to start a family.

As part of this collaboration, our agency led the production of a short video in partnership with Léman Bleu TV. This format helps make a sometimes complex subject more accessible, highlights the expertise of the professionals at FertiGenève, and raises awareness among a broad audience about fertility-related issues.

Watch the video
Our Client: Fondation Genève Tourisme & Congrès

Our Client: Fondation Genève Tourisme & Congrès

Aug 5, 2026 | Communication

de facto communication assisted Genève Tourisme in drafting its annual report, a publication that details the initiatives undertaken to promote the destination and support the canton’s tourism development.

Our agency worked on structuring the content, crafting the narrative, and highlighting the key projects carried out during the year, with the goal of producing a clear, dynamic publication that remains true to the mission of the Geneva Tourism & Congress Foundation, while showcasing the results achieved, the partnerships developed, and future prospects.

Through this editorial work, we helped transform an institutional document into an accessible communication tool for partners, members, and tourism stakeholders.

View the annual report

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Our Client: Suissenégoce

Jul 20, 2026 | Communication, Communication

de facto communication partnered with SUISSENÉGOCE to develop an image campaign highlighting the strategic role of commodity trading in Switzerland. As the umbrella association for the sector, SUISSENÉGOCE represents the companies operating in this industry, which plays a vital role in the Swiss economy.

To make this complex topic engaging and accessible, our agency and its creative partners developed a series of six visuals inspired by Switzerland’s most iconic symbols. From the Matterhorn sculpted from grains and a gold fondue to William Tell illustrated through coffee steam and a Swiss Army knife engraved in steel, each visual creates an unexpected connection between Swiss identity and global commodity markets.

Through this campaign, the objective was to demonstrate that although these raw materials are not produced in Switzerland, the country plays a central role in their international trade. The result is a creative campaign that transforms a complex economic topic into a simple, memorable, and impactful message.