de facto communication partnered with SUISSENÉGOCE to develop an image campaign highlighting the strategic role of commodity trading in Switzerland. As the umbrella association for the sector, SUISSENÉGOCE represents the companies operating in this industry, which plays a vital role in the Swiss economy.

To make this complex topic engaging and accessible, our agency and its creative partners developed a series of six visuals inspired by Switzerland’s most iconic symbols. From the Matterhorn sculpted from grains and a gold fondue to William Tell illustrated through coffee steam and a Swiss Army knife engraved in steel, each visual creates an unexpected connection between Swiss identity and global commodity markets.

Through this campaign, the objective was to demonstrate that although these raw materials are not produced in Switzerland, the country plays a central role in their international trade. The result is a creative campaign that transforms a complex economic topic into a simple, memorable, and impactful message.