Ordre des avocats de Genève

Ordre des avocats de Genève

Ordre des avocats de Genève

Background

The Geneva Bar Association, a leading cantonal professional association representing the interests of the profession, wishes to open up to the city and make the work of its committees visible. In order to establish a dialogue with the population, the agency is implementing a long-term communications strategy that includes a regular presence in the press and on social networks.

Results in numbers

In 2019, 36 articles or speeches appeared in newspapers, on television and on the radio
In 2019, 210 posts on Facebook, Linkedin and Twitter
In 2019, the number of subscribers has grown by 68% on Linkedin and 32% on Facebook

Mandat de l’agence

  • Communications strategy
  • Media relations and media training
  • Public Relations
  • Digital communications
  • Consulting
  • Crisis communications

Achievements

The International Day of the Lawyer in Danger highlighted by the daily newspaper Le Temps.

The President of the Geneva Bar Association speaks out in Le Temps

Tribune de Genève follows the mock trials organized by lawyers for Geneva schoolchildren.

The Tribune de Genève highlights the action “un vestiaire et des livres pour nos prisons”

Iranian lawyer Nasrin Sotoudeh in Le Monde.

Léman Bleu asks for legal clarification from the Bar Association regarding sexism in the media.

The Bar Association pleads for better conditions of detention on the Matinale de la RTS.

The Bar Association in the RTS program Tout un monde.

Pro Senectute

Pro Senectute

Pro Senectute

Background

In 2018, more than 6,000 people benefited from Pro Senectute Geneva’s services and the number of requests the association has to face continues to grow. On the occasion of its 100th anniversary, Pro Senectute Genève is organizing an extraordinary party, with more than a thousand seniors expected to attend. The objective is to draw the attention of the authorities and the population to the specific issues of the more than 100,000 seniors in the canton of Geneva. A communications strategy is deployed to make the event visible, which is meant to be festive and unifying, but also to broaden the discussion to the themes and issues of the association and those it represents.

Agency mandate

  • Communications strategy
  • Positioning and promotion of actions
  • Press and public relations
  • Support for events

Achievements

The hundredth anniversary of Pro Senectute in the 19h30 of the RTS.

The 100 years of Pro Senectute in the Tribune de Genève.

Léman Bleu shares the program “ça bouge à la maison” on its airwaves

Union Maraîchère de Genève

Union Maraîchère de Genève

Union Maraîchère de Genève

Background

More and more producers and consumers are taking the full measure of the benefits of healthier food and responsible and sustainable agriculture. The Union Maraîchère de Genève has chosen to take demanding steps to certify virtuous practices that are monitored and controlled, in favor of the environment, biodiversity, the economy and society. It regularly implements innovative initiatives in its field.

For the Union Maraîchère de Genève, these steps towards greater sustainability, in particular its membership of the Demain la Terre label, allow them to formalize virtuous practices integrated into their daily work, but also to be able to put themselves in permanent improvement loops in a field that is constantly evolving and facing a growing number of constraints. It wishes to position itself as a virtuous and responsible partner for consumers.

Agency mandate

  • Development of a communications strategy
  • External relations: information on environmental and social commitment to the local community
  • Content writing for the website, newsletter creation
  • Interviews one to one, articles, reportages
  • Consulting in fundraising and sponsorship
  • Drafting of an informative flyer and a FR/DE greeting card

Achievements

UMG in the spotlight in Léman bleu news on May 29, 2020.

The BauernZeitung, the Swiss weekly with 170,000 readers, presents the new UMG label.

AgriHebdo mentions the UMG’s commitment to sustainable agriculture.

The products of the Union maraîchère de Genève are the subject of an infographic in the Tribune de Genève

FoodAktuell highlights the new ethical label of the UMG.

The UMG is the guest of Radio Cité Geneva on May 26, 2020.

The Union Maraîchère joins the Demain la Terre label.