de facto communication is assisting FertiGenève in developing its communications strategy to enhance its visibility and raise awareness of its expertise among the general public and its various target audiences.

Born out of a public-private partnership bringing together medical specialists, biologists and embryologists, and leading institutions in Geneva—notably the HUG (Geneva University Hospitals), the Clinique Générale-Beaulieu, and the Fertas laboratory—FertiGenève is a center of expertise dedicated to supporting people facing fertility challenges and those hoping to start a family.

As part of this collaboration, our agency led the production of a short video in partnership with Léman Bleu TV. This format helps make a sometimes complex subject more accessible, highlights the expertise of the professionals at FertiGenève, and raises awareness among a broad audience about fertility-related issues.