{"id":2660,"date":"2021-04-21T12:07:59","date_gmt":"2021-04-21T10:07:59","guid":{"rendered":"https:\/\/defacto-pr.ch\/?post_type=project&#038;p=2660"},"modified":"2021-04-23T14:35:37","modified_gmt":"2021-04-23T12:35:37","slug":"pro-senectute","status":"publish","type":"project","link":"https:\/\/defacto-pr.ch\/en\/project\/pro-senectute\/","title":{"rendered":"Pro Senectute"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.7.4&#8243; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221;][et_pb_row _builder_version=&#8221;4.7.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;100%&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;10px||||false|false&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.7.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;]<\/p>\n<h2>Pro Senectute<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.7.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; custom_margin=&#8221;70px||70px||true|false&#8221; custom_margin_tablet=&#8221;0px||0px||true|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;0px||0px||false|false&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.7.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.7.4&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<h3>Background<\/h3>\n<p>In 2018, more than 6,000 people benefited from Pro Senectute Geneva&#8217;s services and the number of requests the association has to face continues to grow. On the occasion of its 100th anniversary, Pro Senectute Gen\u00e8ve is organizing an extraordinary party, with more than a thousand seniors expected to attend. The objective is to draw the attention of the authorities and the population to the specific issues of the more than 100,000 seniors in the canton of Geneva. A communications strategy is deployed to make the event visible, which is meant to be festive and unifying, but also to broaden the discussion to the themes and issues of the association and those it represents.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.7.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.7.4&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<h3>Agency mandate<\/h3>\n<ul>\n<li>Communications strategy<\/li>\n<li>Positioning and promotion of actions<\/li>\n<li>Press and public relations<\/li>\n<li>Support for events<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;off|tablet&#8221; module_class=&#8221;fullscreen&#8221; _builder_version=&#8221;4.7.4&#8243; background_color=&#8221;#8bb8b2&#8243; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px|0px|0px|0px|false|false&#8221; custom_padding=&#8221;80px|0px|80px|0px|false|false&#8221;][et_pb_row _builder_version=&#8221;4.7.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px|0px|0px|0px|false|false&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.7.4&#8243; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.7.4&#8243; text_text_color=&#8221;#ffffff&#8221; header_text_color=&#8221;#ffffff&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;0px|0px|0px|0px|false|false&#8221; custom_padding=&#8221;0px||20px||false|false&#8221;]<\/p>\n<h2><span style=\"color: #ffffff;\">Achievements<\/span><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,1_4,1_4,1_4&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.7.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(0,0,0,0)&#8221; width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px|0px|30px|0px|false|false&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.7.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#ebf1f0&#8243; custom_padding=&#8221;20px|20px|20px|20px|false|true&#8221;][et_pb_image src=&#8221;https:\/\/defacto-pr.ch\/wp-content\/uploads\/2021\/01\/logorts.png&#8221; title_text=&#8221;logorts&#8221; _builder_version=&#8221;4.7.4&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;50px&#8221; max_height=&#8221;50px&#8221; custom_margin=&#8221;|0px||0px|false|false&#8221; custom_padding=&#8221;|0px||0px|false|false&#8221;][\/et_pb_image][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.7.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||10px||false|false&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.7.4&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;130px&#8221;]<\/p>\n<p>The hundredth anniversary of Pro Senectute in the 19h30 of the RTS.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/www.rts.ch\/play\/tv\/19h30\/video\/19h30?urn=urn:rts:video:10779654&#8243; url_new_window=&#8221;on&#8221; button_text=&#8221;Link to article&#8221; module_id=&#8221;boutonetudesdecas&#8221; _builder_version=&#8221;4.7.4&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_color=&#8221;#026679&#8243; button_border_width=&#8221;0px&#8221; button_use_icon=&#8221;off&#8221; custom_padding=&#8221;5px|14px|5px|14px|true|true&#8221; button_bg_color__hover_enabled=&#8221;on|hover&#8221; button_bg_color__hover=&#8221;#b1b1b2&#8243; button_bg_enable_color__hover=&#8221;on&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.7.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#ebf1f0&#8243; custom_padding=&#8221;20px|20px|20px|20px|false|true&#8221;][et_pb_image src=&#8221;https:\/\/defacto-pr.ch\/wp-content\/uploads\/2021\/01\/logo_tdg-f1dff0ca961213d25a5847659a6dacf6.svg&#8221; title_text=&#8221;logo_tdg-f1dff0ca961213d25a5847659a6dacf6&#8243; _builder_version=&#8221;4.7.4&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;50px&#8221; max_height=&#8221;50px&#8221; custom_margin=&#8221;|0px||0px|false|false&#8221; custom_padding=&#8221;|0px||0px|false|false&#8221;][\/et_pb_image][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.7.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||10px||false|false&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.7.4&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;130px&#8221;]<\/p>\n<p>The 100 years of Pro Senectute in the Tribune de Gen\u00e8ve.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/www.tdg.ch\/geneve\/actu-genevoise\/500-000-eviter-expulsions-personnes-agees-2018\/story\/11487656&#8243; url_new_window=&#8221;on&#8221; button_text=&#8221;Link to article&#8221; module_id=&#8221;boutonetudesdecas&#8221; _builder_version=&#8221;4.7.4&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_color=&#8221;#026679&#8243; button_border_width=&#8221;0px&#8221; button_use_icon=&#8221;off&#8221; custom_padding=&#8221;5px|14px|5px|14px|true|true&#8221; button_bg_color__hover_enabled=&#8221;on|hover&#8221; button_bg_color__hover=&#8221;#b1b1b2&#8243; button_bg_enable_color__hover=&#8221;on&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.7.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#ebf1f0&#8243; custom_padding=&#8221;20px|20px|20px|20px|false|false&#8221;][et_pb_image src=&#8221;https:\/\/defacto-pr.ch\/wp-content\/uploads\/2021\/01\/logo.svg&#8221; title_text=&#8221;logo&#8221; _builder_version=&#8221;4.7.4&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;50px&#8221; max_height=&#8221;50px&#8221; custom_margin=&#8221;|0px||0px|false|false&#8221; custom_padding=&#8221;|0px||0px|false|false&#8221;][\/et_pb_image][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.7.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||10px||false|false&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.7.4&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;130px&#8221;]<\/p>\n<p>L\u00e9man Bleu shares the program &#8220;\u00e7a bouge \u00e0 la maison&#8221; on its airwaves<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/www.lemanbleu.ch\/replay\/video.html?VideoID=43723&#8243; url_new_window=&#8221;on&#8221; button_text=&#8221;Link to article&#8221; module_id=&#8221;boutonetudesdecas&#8221; _builder_version=&#8221;4.7.4&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_color=&#8221;#026679&#8243; button_border_width=&#8221;0px&#8221; button_use_icon=&#8221;off&#8221; custom_padding=&#8221;5px|14px|5px|14px|true|true&#8221; button_bg_color__hover_enabled=&#8221;on|hover&#8221; button_bg_color__hover=&#8221;#b1b1b2&#8243; button_bg_enable_color__hover=&#8221;on&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.7.4&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; custom_padding=&#8221;20px|20px|20px|20px|false|false&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.7.4&#8243; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221;][et_pb_row _builder_version=&#8221;4.7.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;100%&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;10px||||false|false&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.7.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;] Pro Senectute [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.7.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; custom_margin=&#8221;70px||70px||true|false&#8221; custom_margin_tablet=&#8221;0px||0px||true|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;0px||0px||false|false&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.7.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.7.4&#8243; _module_preset=&#8221;default&#8221;] Background In 2018, more than 6,000 people benefited from Pro Senectute Geneva&#8217;s services and the number of requests [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2644,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[33,32,34],"project_tag":[],"class_list":["post-2660","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-communications-strategy","project_category-media-relations","project_category-public-relations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>de facto- Pro Senectute<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/defacto-pr.ch\/project\/pro-senectute\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"de facto- Pro Senectute\" \/>\n<meta property=\"og:description\" content=\"[et_pb_section fb_built=&#8221;1&#8243; 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