{"id":2551,"date":"2021-04-19T15:02:01","date_gmt":"2021-04-19T13:02:01","guid":{"rendered":"https:\/\/defacto-pr.ch\/?page_id=2551"},"modified":"2024-04-04T11:06:47","modified_gmt":"2024-04-04T09:06:47","slug":"digital-communications","status":"publish","type":"page","link":"https:\/\/defacto-pr.ch\/en\/digital-communications\/","title":{"rendered":"Digital communications"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.7.4&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; width=&#8221;100%&#8221; custom_margin=&#8221;30px|0px||0px|false|false&#8221; custom_padding=&#8221;0px|0px||0px|false|false&#8221;][et_pb_row _builder_version=&#8221;4.7.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|tablet&#8221; module_alignment=&#8221;center&#8221; custom_margin_tablet=&#8221;|0px||0px|false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;|0px||0px|false|false&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.7.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_image src=&#8221;https:\/\/defacto-pr.ch\/wp-content\/uploads\/2021\/01\/Sans-titre-3.jpg&#8221; title_text=&#8221;Sans-titre-3&#8243; align=&#8221;center&#8221; _builder_version=&#8221;4.7.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.7.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;90%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|tablet&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px|0px|0px|0px|false|false&#8221; custom_padding=&#8221;0px|0px||0px|false|false&#8221; locked=&#8221;off&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.7.4&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221;][et_pb_text _builder_version=&#8221;4.8.2&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#026679&#8243; text_font_size=&#8221;14px&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE5MDgifX0=@&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p style=\"text-align: right;\"><span style=\"color: #026679;\"><a style=\"color: #026679;\" href=\"https:\/\/defacto-pr.ch\/en\/public-affairs\/\">PUBLIC AFFAIRS &gt;<\/a><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;3_5,2_5&#8243; _builder_version=&#8221;4.7.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;90%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|tablet&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.7.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_divider divider_weight=&#8221;4px&#8221; _builder_version=&#8221;4.7.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;13%&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.7.4&#8243; _module_preset=&#8221;default&#8221; header_font_size=&#8221;83px&#8221;]<\/p>\n<h2>Digital communications<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.7.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||20px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221;]<\/p>\n<p><strong>The influence of digital technology is one of the major upheavals of the 21st century, and this in all areas of activity. Corporate communications and marketing are no exception and are constantly adapting to new fashions, standards, and codes, which are sometimes difficult to understand when they are not your favorite fields.<\/strong><\/p>\n<p>Are you looking to increase your presence on social networks, improve their engagement rate, develop your digital platforms with quality content enhanced by web-oriented writing? Are you looking for a community manager for a determined period or long term? Do you want to communicate with impact through email newsletters? Be advised on best practices in case of a crisis or damage to your reputation on social networks? Become a thought leader and share your vision and insights on topics that matter to you through digital PR?<\/p>\n<p>The communications agency de facto offers expertise in digital communications and digital PR:<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.7.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#026679&#8243; header_text_color=&#8221;#ffffff&#8221; background_color=&#8221;rgba(0,0,0,0)&#8221; width=&#8221;75%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;0px|0px|0px|0px|false|false&#8221; custom_padding=&#8221;|20px|10px||false|false&#8221; border_color_all=&#8221;#9ab7b2&#8243;]<\/p>\n<ul>\n<li>Engagement strategy<\/li>\n<li>Community management<\/li>\n<li>Website audit and web project management<\/li>\n<li>Digital PR campaigns, newsletter, insights, digital thought leadership<\/li>\n<li>Content management \/ storytelling<\/li>\n<li>Creation and writing of blogs<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.7.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.7.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#292824&#8243; header_font=&#8221;||||||||&#8221; header_font_size=&#8221;60px&#8221; background_color=&#8221;#258193&#8243; custom_margin=&#8221;25px||||false|false&#8221; custom_margin_tablet=&#8221;0px||25px||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;30px|25px|25px|25px|false|false&#8221; border_color_all=&#8221;#9ab7b2&#8243;]<\/p>\n<p><span style=\"color: #ffffff;\" data-mce-style=\"color: #ffffff;\"><strong>83,7%<\/strong> of Internet users are active on social networks<br \/><\/span><\/p>\n<p><span style=\"color: #ffffff;\" data-mce-style=\"color: #ffffff;\"><strong>50%<\/strong> of companies have a website in Geneva<\/span><\/p>\n<p><span style=\"color: #ffffff;\" data-mce-style=\"color: #ffffff;\"><strong>95%<\/strong> of the French-speaking Swiss own a smartphone<br \/><\/span><\/p>\n<p><span style=\"color: #ffffff;\" data-mce-style=\"color: #ffffff;\"><strong>66%<\/strong> of 18-24 year olds use Instagram, YouTube and Snapchat daily<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;3_5,2_5&#8243; 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_builder_version=&#8221;4.7.4&#8243; _module_preset=&#8221;default&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.7.4&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; width=&#8221;100%&#8221; custom_margin=&#8221;30px|0px||0px|false|false&#8221; custom_padding=&#8221;0px|0px||0px|false|false&#8221;][et_pb_row _builder_version=&#8221;4.7.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|tablet&#8221; module_alignment=&#8221;center&#8221; custom_margin_tablet=&#8221;|0px||0px|false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;|0px||0px|false|false&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.7.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_image src=&#8221;https:\/\/defacto-pr.ch\/wp-content\/uploads\/2021\/01\/Sans-titre-3.jpg&#8221; 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