{"id":2540,"date":"2021-04-19T11:50:26","date_gmt":"2021-04-19T09:50:26","guid":{"rendered":"https:\/\/defacto-pr.ch\/?page_id=2540"},"modified":"2024-04-04T11:02:07","modified_gmt":"2024-04-04T09:02:07","slug":"crisis-communications","status":"publish","type":"page","link":"https:\/\/defacto-pr.ch\/en\/crisis-communications\/","title":{"rendered":"Crisis communications"},"content":{"rendered":"

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LITIGATION PR ><\/a><\/span><\/p>\n

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Crisis communications<\/h2>\n

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As the recent past has shown us many times, exceptional situations such as cyber-attacks, health risks, defective products, defamatory comments on social networks, put organizations and leaders under pressure.<\/strong><\/p>\n

A crisis is characterized by a momentary loss of control by the institution over the information exchanged about it. How could you respond, in what terms, to whom? The reputation of a company or organization is one of its most valuable assets. Indeed, an organization is now judged on the professionalism with which it will communicate when a crisis occurs.<\/p>\n

The credibility and reputation of an institution are strongly influenced by the perception of the communications and responses it provides during a crisis situation. This is why communications in times of crisis must be particularly careful and organized; when planned, it increases your company’s ability to control.<\/p>\n

The de facto communications agency advises its clients when a crisis occurs but also beforehand for an adequate preparation:<\/p>\n

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