{"id":4222,"date":"2026-08-05T09:23:22","date_gmt":"2026-08-05T07:23:22","guid":{"rendered":"https:\/\/defacto-pr.ch\/our-client-fertigeneve\/"},"modified":"2026-08-05T09:23:24","modified_gmt":"2026-08-05T07:23:24","slug":"our-client-fertigeneve","status":"publish","type":"post","link":"http:\/\/defacto-pr.ch\/en\/our-client-fertigeneve\/","title":{"rendered":"Our Client: FertiGen\u00e8ve"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.8.2&#8243; width=&#8221;100%&#8221; max_width=&#8221;1080px&#8221; custom_margin=&#8221;0px|0px|0px|0px|false|false&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221;][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;4.7.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;0px|0px|0px|0px|false|false&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.7.4&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.8.2&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|phone&#8221;]<\/p>\n<p>de facto communication is assisting FertiGen\u00e8ve in developing its communications strategy to enhance its visibility and raise awareness of its expertise among the general public and its various target audiences.<\/p>\n<p><\/p>\n<p>Born out of a public-private partnership bringing together medical specialists, biologists and embryologists, and leading institutions in Geneva\u2014notably the HUG (Geneva University Hospitals), the Clinique G\u00e9n\u00e9rale-Beaulieu, and the Fertas laboratory\u2014FertiGen\u00e8ve is a center of expertise dedicated to supporting people facing fertility challenges and those hoping to start a family.<\/p>\n<p><\/p>\n<p>As part of this collaboration, our agency led the production of a short video in partnership with L\u00e9man Bleu TV. This format helps make a sometimes complex subject more accessible, highlights the expertise of the professionals at FertiGen\u00e8ve, and raises awareness among a broad audience about fertility-related issues.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.8.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.8.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_button button_url=&#8221;https:\/\/www.lemanbleu.ch\/fr\/Emissions\/502938-Ferti-Gene-ve-2026.html&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Watch the video&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.8.2&#8243; _module_preset=&#8221;default&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Supporting cutting-edge expertise also means making it accessible to as many people as possible. Find out how we\u2019re helping FertiGen\u00e8ve develop its communications.<\/p>\n","protected":false},"author":4,"featured_media":4168,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[43],"tags":[],"class_list":["post-4222","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>de facto - Our Client: FertiGen\u00e8ve<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/defacto-pr.ch\/en\/our-client-fertigeneve\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"de facto - Our Client: FertiGen\u00e8ve\" \/>\n<meta property=\"og:description\" content=\"Supporting cutting-edge expertise also means making it accessible to as many people as possible. Find out how we\u2019re helping FertiGen\u00e8ve develop its communications.\" \/>\n<meta property=\"og:url\" content=\"http:\/\/defacto-pr.ch\/en\/our-client-fertigeneve\/\" \/>\n<meta property=\"og:site_name\" content=\"de facto\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-05T07:23:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-05T07:23:24+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/defacto-pr.ch\/wp-content\/uploads\/2026\/03\/fertigeneve.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Elisabeth\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elisabeth\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\\\/\\\/defacto-pr.ch\\\/en\\\/our-client-fertigeneve\\\/#article\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/defacto-pr.ch\\\/en\\\/our-client-fertigeneve\\\/\"},\"author\":{\"name\":\"Elisabeth\",\"@id\":\"https:\\\/\\\/defacto-pr.ch\\\/#\\\/schema\\\/person\\\/336ba7d31694f93a614e21e5982ce724\"},\"headline\":\"Our Client: FertiGen\u00e8ve\",\"datePublished\":\"2026-08-05T07:23:22+00:00\",\"dateModified\":\"2026-08-05T07:23:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\\\/\\\/defacto-pr.ch\\\/en\\\/our-client-fertigeneve\\\/\"},\"wordCount\":320,\"image\":{\"@id\":\"http:\\\/\\\/defacto-pr.ch\\\/en\\\/our-client-fertigeneve\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/defacto-pr.ch\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/fertigeneve.png\",\"articleSection\":[\"Communication\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/defacto-pr.ch\\\/en\\\/our-client-fertigeneve\\\/\",\"url\":\"http:\\\/\\\/defacto-pr.ch\\\/en\\\/our-client-fertigeneve\\\/\",\"name\":\"de facto - Our Client: FertiGen\u00e8ve\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/defacto-pr.ch\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\\\/\\\/defacto-pr.ch\\\/en\\\/our-client-fertigeneve\\\/#primaryimage\"},\"image\":{\"@id\":\"http:\\\/\\\/defacto-pr.ch\\\/en\\\/our-client-fertigeneve\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/defacto-pr.ch\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/fertigeneve.png\",\"datePublished\":\"2026-08-05T07:23:22+00:00\",\"dateModified\":\"2026-08-05T07:23:24+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/defacto-pr.ch\\\/#\\\/schema\\\/person\\\/336ba7d31694f93a614e21e5982ce724\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\\\/\\\/defacto-pr.ch\\\/en\\\/our-client-fertigeneve\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\\\/\\\/defacto-pr.ch\\\/en\\\/our-client-fertigeneve\\\/#primaryimage\",\"url\":\"http:\\\/\\\/defacto-pr.ch\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/fertigeneve.png\",\"contentUrl\":\"http:\\\/\\\/defacto-pr.ch\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/fertigeneve.png\",\"width\":1920,\"height\":630},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/defacto-pr.ch\\\/#website\",\"url\":\"https:\\\/\\\/defacto-pr.ch\\\/\",\"name\":\"de facto\",\"description\":\"Conseils et RP\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/defacto-pr.ch\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/defacto-pr.ch\\\/#\\\/schema\\\/person\\\/336ba7d31694f93a614e21e5982ce724\",\"name\":\"Elisabeth\",\"url\":\"http:\\\/\\\/defacto-pr.ch\\\/en\\\/author\\\/elisabeth\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"de facto - Our Client: FertiGen\u00e8ve","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/defacto-pr.ch\/en\/our-client-fertigeneve\/","og_locale":"en_US","og_type":"article","og_title":"de facto - Our Client: FertiGen\u00e8ve","og_description":"Supporting cutting-edge expertise also means making it accessible to as many people as possible. Find out how we\u2019re helping FertiGen\u00e8ve develop its communications.","og_url":"http:\/\/defacto-pr.ch\/en\/our-client-fertigeneve\/","og_site_name":"de facto","article_published_time":"2026-08-05T07:23:22+00:00","article_modified_time":"2026-08-05T07:23:24+00:00","og_image":[{"width":1920,"height":630,"url":"http:\/\/defacto-pr.ch\/wp-content\/uploads\/2026\/03\/fertigeneve.png","type":"image\/png"}],"author":"Elisabeth","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Elisabeth","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"http:\/\/defacto-pr.ch\/en\/our-client-fertigeneve\/#article","isPartOf":{"@id":"http:\/\/defacto-pr.ch\/en\/our-client-fertigeneve\/"},"author":{"name":"Elisabeth","@id":"https:\/\/defacto-pr.ch\/#\/schema\/person\/336ba7d31694f93a614e21e5982ce724"},"headline":"Our Client: FertiGen\u00e8ve","datePublished":"2026-08-05T07:23:22+00:00","dateModified":"2026-08-05T07:23:24+00:00","mainEntityOfPage":{"@id":"http:\/\/defacto-pr.ch\/en\/our-client-fertigeneve\/"},"wordCount":320,"image":{"@id":"http:\/\/defacto-pr.ch\/en\/our-client-fertigeneve\/#primaryimage"},"thumbnailUrl":"http:\/\/defacto-pr.ch\/wp-content\/uploads\/2026\/03\/fertigeneve.png","articleSection":["Communication"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"http:\/\/defacto-pr.ch\/en\/our-client-fertigeneve\/","url":"http:\/\/defacto-pr.ch\/en\/our-client-fertigeneve\/","name":"de facto - Our Client: FertiGen\u00e8ve","isPartOf":{"@id":"https:\/\/defacto-pr.ch\/#website"},"primaryImageOfPage":{"@id":"http:\/\/defacto-pr.ch\/en\/our-client-fertigeneve\/#primaryimage"},"image":{"@id":"http:\/\/defacto-pr.ch\/en\/our-client-fertigeneve\/#primaryimage"},"thumbnailUrl":"http:\/\/defacto-pr.ch\/wp-content\/uploads\/2026\/03\/fertigeneve.png","datePublished":"2026-08-05T07:23:22+00:00","dateModified":"2026-08-05T07:23:24+00:00","author":{"@id":"https:\/\/defacto-pr.ch\/#\/schema\/person\/336ba7d31694f93a614e21e5982ce724"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["http:\/\/defacto-pr.ch\/en\/our-client-fertigeneve\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"http:\/\/defacto-pr.ch\/en\/our-client-fertigeneve\/#primaryimage","url":"http:\/\/defacto-pr.ch\/wp-content\/uploads\/2026\/03\/fertigeneve.png","contentUrl":"http:\/\/defacto-pr.ch\/wp-content\/uploads\/2026\/03\/fertigeneve.png","width":1920,"height":630},{"@type":"WebSite","@id":"https:\/\/defacto-pr.ch\/#website","url":"https:\/\/defacto-pr.ch\/","name":"de facto","description":"Conseils et RP","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/defacto-pr.ch\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/defacto-pr.ch\/#\/schema\/person\/336ba7d31694f93a614e21e5982ce724","name":"Elisabeth","url":"http:\/\/defacto-pr.ch\/en\/author\/elisabeth\/"}]}},"_links":{"self":[{"href":"http:\/\/defacto-pr.ch\/en\/wp-json\/wp\/v2\/posts\/4222","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/defacto-pr.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/defacto-pr.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/defacto-pr.ch\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"http:\/\/defacto-pr.ch\/en\/wp-json\/wp\/v2\/comments?post=4222"}],"version-history":[{"count":5,"href":"http:\/\/defacto-pr.ch\/en\/wp-json\/wp\/v2\/posts\/4222\/revisions"}],"predecessor-version":[{"id":4227,"href":"http:\/\/defacto-pr.ch\/en\/wp-json\/wp\/v2\/posts\/4222\/revisions\/4227"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/defacto-pr.ch\/en\/wp-json\/wp\/v2\/media\/4168"}],"wp:attachment":[{"href":"http:\/\/defacto-pr.ch\/en\/wp-json\/wp\/v2\/media?parent=4222"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/defacto-pr.ch\/en\/wp-json\/wp\/v2\/categories?post=4222"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/defacto-pr.ch\/en\/wp-json\/wp\/v2\/tags?post=4222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}