{"id":2602,"date":"2021-04-19T16:03:49","date_gmt":"2021-04-19T14:03:49","guid":{"rendered":"https:\/\/defacto-pr.ch\/?page_id=2602"},"modified":"2026-07-23T11:32:41","modified_gmt":"2026-07-23T09:32:41","slug":"de-facto-en","status":"publish","type":"page","link":"http:\/\/defacto-pr.ch\/en\/","title":{"rendered":"De facto EN"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.8.2&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;http:\/\/defacto-pr.ch\/wp-content\/uploads\/2025\/08\/a-c-_dhg3L9UlDU-unsplash-scaled.jpg&#8221; width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; height=&#8221;55vh&#8221; height_tablet=&#8221;&#8221; height_phone=&#8221;200px&#8221; height_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; background_last_edited=&#8221;on|phone&#8221; background_size_phone=&#8221;cover&#8221; background_position_tablet=&#8221;center_left&#8221; background_position_phone=&#8221;center_left&#8221;][et_pb_row _builder_version=&#8221;4.7.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;5%|0px|0px|25%|false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;-170px||||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.7.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_text disabled_on=&#8221;on|off|off&#8221; _builder_version=&#8221;4.8.2&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;40px&#8221; text_line_height=&#8221;1.5em&#8221; header_font_size=&#8221;39px&#8221; header_line_height=&#8221;1.4em&#8221; background_color=&#8221;#026679&#8243; width=&#8221;33%&#8221; width_tablet=&#8221;50%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|desktop&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;right&#8221; custom_margin=&#8221;130px|0px|0px|0px|false|false&#8221; custom_padding=&#8221;20px|20px|10px|20px|false|false&#8221; module_alignment_tablet=&#8221;right&#8221; module_alignment_phone=&#8221;&#8221; module_alignment_last_edited=&#8221;on|desktop&#8221;]<\/p>\n<h1><span style=\"color: #ffffff;\">Communications in the service of strategy <\/span><\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.7.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#F7F7F7&#8243; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_margin=&#8221;0px|0px||0px|false|true&#8221; custom_padding=&#8221;0px|0px|132px|0px|false|false&#8221; custom_padding_tablet=&#8221;0px|0px|0px|0px|false|false&#8221; custom_padding_phone=&#8221;&#8221;][et_pb_row _builder_version=&#8221;4.7.4&#8243; _module_preset=&#8221;default&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;0px|||||&#8221; link_option_url=&#8221;https:\/\/defacto-pr.ch\/en\/services\/&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.7.4&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221;][et_pb_text _builder_version=&#8221;4.7.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#026679&#8243; text_orientation=&#8221;center&#8221; background_layout=&#8221;dark&#8221; width=&#8221;14%&#8221; width_tablet=&#8221;24%&#8221; width_phone=&#8221;40%&#8221; width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;right&#8221; custom_padding=&#8221;10px||10px||false|false&#8221;]<\/p>\n<p><strong>SERVICES<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_3,1_3&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.7.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px|0px|0px|0px|true|true&#8221; custom_padding=&#8221;0px|0px|0px|0px|true|false&#8221; custom_padding_tablet=&#8221;0px|5%|200px|5%|false|false&#8221; custom_padding_phone=&#8221;&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.7.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|50px|||false|false&#8221;][et_pb_text _builder_version=&#8221;4.7.4&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;23px&#8221; header_font_size=&#8221;60px&#8221; header_line_height=&#8221;1.1em&#8221; custom_padding=&#8221;||50px||false|false&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;56px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221;]<\/p>\n<h1>The agency in short<\/h1>\n<p>[\/et_pb_text][et_pb_divider divider_weight=&#8221;4px&#8221; _builder_version=&#8221;4.7.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;13%&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; locked=&#8221;off&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.8.2&#8243; _module_preset=&#8221;default&#8221; text_line_height=&#8221;1.5em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;|0px||0px|false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;|0px|95px|0px|false|false&#8221;]<\/p>\n<p>&nbsp;<\/p>\n<p><strong>de facto communications &amp; public relations is an independent agency, founded in 2017, specialized in strategic consulting, public relations and public affairs. Close to its clients, the agency offers tailor-made services and builds long term and creative communications strategies in line with the expectations, vision and specific needs of its clients.<\/strong><\/p>\n<p>As a member of the Soci\u00e9t\u00e9 Romande de Relations Publiques and the Swiss Crisis Communication Association (VKK), de facto is fully integrated into the local market through a global understanding of economic, societal and political issues.<\/p>\n<p>The practice of communications and public relations is demanding &#8211; at de facto, it is based on a methodology and an analytical capacity adapted to every situation.\u00a0The <em>de facto<\/em> agency has entered into a strategic partnership with the C-Matrix agency, its <i>preferred partner<\/i> for German-speaking Switzerland.<\/p>\n<p>The agency is committed to ethical, diverse and sustainable communications practices and fully adheres to the industry&#8217;s codes of ethics: <span style=\"color: #026679;\"><a style=\"color: #026679;\" href=\"https:\/\/prsuisse.ch\/uploads\/media\/prsuisse\/1986\/Code-of_Athenes_fr.pdf\">The Athens Code<\/a>, <a style=\"color: #026679;\" href=\"https:\/\/prsuisse.ch\/uploads\/media\/prsuisse\/1984\/code-de-lisbonne_fr.pdf\">the Lisbon Code<\/a>, <a style=\"color: #026679;\" href=\"https:\/\/prsuisse.ch\/uploads\/media\/prsuisse\/1985\/ICCO_Stockholm_fr.pdf\">the Stockholm ICCO Charter<\/a>, <a href=\"https:\/\/prsuisse.ch\/uploads\/media\/prsuisse\/1107\/IPRA_Code_of_Brussels_for_the_c5988_4.pdf\"><span style=\"color: #026679;\">the Brussels Codes<\/span><\/a><\/span>.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/defacto-pr.ch\/en\/services\/&#8221; button_text=&#8221;OUR SERVICES&#8221; _builder_version=&#8221;4.7.4&#8243; _module_preset=&#8221;default&#8221; vertical_offset=&#8221;340px&#8221; position_origin_a_tablet=&#8221;&#8221; position_origin_a_phone=&#8221;&#8221; position_origin_a_last_edited=&#8221;on|tablet&#8221; position_origin_f_tablet=&#8221;&#8221; position_origin_f_phone=&#8221;&#8221; position_origin_f_last_edited=&#8221;on|tablet&#8221; position_origin_r_tablet=&#8221;&#8221; position_origin_r_phone=&#8221;&#8221; position_origin_r_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;10px|20px|10px|20px|false|false&#8221; positioning_tablet=&#8221;relative&#8221; positioning_phone=&#8221;&#8221; positioning_last_edited=&#8221;on|tablet&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.7.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.8.2&#8243; _module_preset=&#8221;default&#8221; text_line_height=&#8221;1.5em&#8221; background_color=&#8221;#ebf1f0&#8243; custom_margin=&#8221;190px||||false|false&#8221; custom_margin_tablet=&#8221;-120px||||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;20px|20px|20px|20px|false|false&#8221;]<\/p>\n<p><strong>The de facto agency offers first-class expertise in the following areas:<\/strong><\/p>\n<p><span style=\"color: #026679;\"><a href=\"https:\/\/defacto-pr.ch\/en\/c-level-consulting\/\" style=\"color: #026679;\">&gt; C-Level consulting<\/a><br \/><a href=\"https:\/\/defacto-pr.ch\/en\/institutional-communications\/\" style=\"color: #026679;\">&gt; Institutional communications<\/a><br \/> <a href=\"https:\/\/defacto-pr.ch\/en\/crisis-communications\/\" style=\"color: #026679;\">&gt; Crisis communications<\/a><\/span><br \/><span style=\"color: #026679;\"><a href=\"https:\/\/defacto-pr.ch\/en\/litigation-pr\/\" style=\"color: #026679;\">&gt; Litigation PR<\/a><\/span><br \/><span style=\"color: #026679;\"><a href=\"https:\/\/defacto-pr.ch\/en\/media-relations\/\" style=\"color: #026679;\">&gt; Media Relations<\/a><\/span><br \/><span style=\"color: #026679;\"><a href=\"https:\/\/defacto-pr.ch\/en\/media-training\/\" style=\"color: #026679;\">&gt; Media Training<\/a><\/span><br \/><span style=\"color: #026679;\"> <a href=\"https:\/\/defacto-pr.ch\/en\/digital-communications\/\" style=\"color: #026679;\">&gt; Digital PR<\/a><\/span><br \/><span style=\"color: #026679;\"><a href=\"https:\/\/defacto-pr.ch\/en\/public-affairs\/\" style=\"color: #026679;\">&gt; Public Affairs<\/a><\/span><br \/><span style=\"color: #026679;\">&gt; Reputation management<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.7.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;50px||80px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221;][et_pb_row _builder_version=&#8221;4.7.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px|||&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.7.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_slider _builder_version=&#8221;4.8.2&#8243; _module_preset=&#8221;default&#8221; header_text_color=&#8221;#026679&#8243; header_font_size=&#8221;33px&#8221; header_line_height=&#8221;1.5em&#8221; background_enable_color=&#8221;off&#8221; custom_padding=&#8221;60px||60px||true|false&#8221;][et_pb_slide heading=&#8221;What they say about us&#8221; use_bg_overlay=&#8221;off&#8221; use_text_overlay=&#8221;off&#8221; arrows_custom_color=&#8221;#026679&#8243; dot_nav_custom_color=&#8221;#ffffff&#8221; _builder_version=&#8221;4.8.2&#8243; _module_preset=&#8221;default&#8221; header_level=&#8221;h2&#8243; header_font_size=&#8221;33px&#8221; body_text_color=&#8221;#7F7F83&#8243; background_color=&#8221;#C9E7ED&#8221; background_enable_color=&#8221;on&#8221; background_layout=&#8221;light&#8221; arrows_custom_color__hover_enabled=&#8221;on|hover&#8221; arrows_custom_color__hover=&#8221;#026679&#8243; sticky_transition=&#8221;on&#8221;]<\/p>\n<p>&#8220;The de facto agency helps us in the process of transforming a technology message for entrepreneurs into a message for citizens and policymakers. &#8220;<\/p>\n<p><strong>Antonio Gambardella<\/strong><br \/> FONGIT<\/p>\n<p>[\/et_pb_slide][et_pb_slide heading=&#8221;What they say about us&#8221; _builder_version=&#8221;4.8.2&#8243; _module_preset=&#8221;default&#8221; body_text_color=&#8221;#7F7F83&#8243; background_color=&#8221;#C9E7ED&#8221; background_enable_color=&#8221;on&#8221; background_layout=&#8221;light&#8221; sticky_transition=&#8221;on&#8221;]<\/p>\n<p>&#8220;We wrote a crisis communications manual for the HUG (Geneva University Hospital). Throughout this project, it was a real pleasure to work with the agency for its rigor, precision, follow-up and suggestions. &#8220;<\/p>\n<p><strong>Nicolas de Saussure<\/strong><br \/> HUG<\/p>\n<p>[\/et_pb_slide][et_pb_slide heading=&#8221;What they say about us&#8221; _builder_version=&#8221;4.8.2&#8243; _module_preset=&#8221;default&#8221; body_text_color=&#8221;#7F7F83&#8243; background_color=&#8221;#C9E7ED&#8221; background_enable_color=&#8221;on&#8221; background_layout=&#8221;light&#8221; sticky_transition=&#8221;on&#8221;]<\/p>\n<p class=\"isSelectedEnd\"><span>&#8220;We had the pleasure of collaborating with De Facto Agency on our 20th anniversary campaign, celebrating two decades of solidarity through an exhibition featuring works by Geneva-based artists.<\/span><span>We greatly appreciated their professionalism, responsiveness, and the quality of their support throughout the project. We thank them for their ability to quickly understand our objectives and effectively showcase our key messages.&#8221;<\/span><\/p>\n<p><strong>Am\u00e9lie H\u00f6llm\u00fcller<\/strong><br \/> Fondation Partage<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_slide][et_pb_slide heading=&#8221;What they say about us&#8221; _builder_version=&#8221;4.8.2&#8243; _module_preset=&#8221;default&#8221; body_text_color=&#8221;#7F7F83&#8243; background_color=&#8221;#C9E7ED&#8221; background_enable_color=&#8221;on&#8221; background_layout=&#8221;light&#8221; sticky_transition=&#8221;on&#8221;]<\/p>\n<p class=\"isSelectedEnd\"><span>&#8220;De Facto is the Swiss Army knife of communication for Geneva-based businesses. Whether it&#8217;s writing articles, producing videos, planning communication strategies, managing media relations, or simply providing expert advice, De Facto is always there\u2014reliable and on time.\u00a0<\/span><span>A huge thank you!&#8221;<\/span><\/p>\n<p><strong>Franklin Servan-Schreiber<br \/> <\/strong>Transmutex<\/p>\n<p>[\/et_pb_slide][\/et_pb_slider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.7.4&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221;][et_pb_row _builder_version=&#8221;4.7.4&#8243; _module_preset=&#8221;default&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;0px|||||&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.7.4&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221;][et_pb_text 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header_font_size=&#8221;25px&#8221; header_line_height=&#8221;1.2em&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; custom_css_title=&#8221;margin-bottom:10px;&#8221; custom_css_content=&#8221;margin-bottom:-20px;&#8221;][\/et_pb_blog][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjMwMjEifX0=@&#8221; button_text=&#8221;READ MORE&#8221; _builder_version=&#8221;4.8.2&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;default&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.7.4&#8243; _module_preset=&#8221;default&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.8.2&#8243; _module_preset=&#8221;default&#8221; 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[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-2602","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>de facto - Communication &amp; Relations Publiques<\/title>\n<meta name=\"description\" content=\"De facto est une agence ind\u00e9pendante sp\u00e9cialis\u00e9e dans le conseil strat\u00e9gique, les relations publiques et les public affairs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/defacto-pr.ch\/\" 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